Food Safety Website was founded in 2009 to fill a void. At the time, both print and broadcast media were facing consolidation and serious budget cuts. Reporters dedicated to the food safety beat were being reassigned or seeing their positions disappear altogether. Serious coverage was in danger of becoming an afterthought. Food safety attorney Bill Marler saw an opportunity to pull together a team of talented journalists and give them the resources to provide timely reporting on food safety issues. Today, our original, in-depth news reports are published daily, and are complemented by contributed articles and opinion pieces written by the most respected food safety leaders from every sector of the industry.
Our annual traffic grew to more than 5 million unique visitors in 2015, fueled by over 21,000 direct subscribers and a social network base that will soon top 200,000. Doubling our subscribers and tripling our social media presence in just over a year tells us Food Safety Website is providing much-needed coverage of topics important, not only to our core audience of food industry leaders, but to everyone who cares about the safety of the food supply.
We invite our industry’s product and service suppliers to talk with us today about creating a marketing program designed to help increase their market share and firmly establish their brand in the minds of our fast-growing readership.
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